Belief about Memory Ability Can Become Self-fulfilling Prophecy

If you think you don’t have a good memory, you probably don’t. It is not just a matter of self-awareness. People often think they are stuck with whatever memory capability they have, for better a worse. Not true! The fact is that anybody can improve memory ability, if they learn how (I have four books that explain how; see reviews at WRKlemm.com).

On the other hand, if you believe you have a poor memory, you may not do what is necessary to improve your memory capability. Thus, believing you have a poor memory contributes to a self-fulfilling prophecy.

Evidence

1. Memory “athletes” who participate in memory tournaments train to improve their memory. Joshua Foer, author of the memory book, Moonwalking with Einstein, was a journalist with an ordinary memory. In his reporting on memory athletes, he became enamored with how they achieved amazing feats of memory. So he learned how they did it, trained, and in  2006 won the U. S. Memory Championship. 

2. Another line of evidence comes from the elderly in China. There, old age is venerated and researchers have noticed that older Chinese do NOT have diminished memory ability, as is the usual case in other countries. Picking up on this theme, Harvard University researchers studied 90 people, age 60 or older, and found they could change memory task performance by manipulating the beliefs about their memory skills.The manipulation involved creating a biasabout memory ability. Subjects viewed a list of about 50 words that either represented senile behaviors (“absent-minded,” “senile,” etc.) or represented “wise” behaviors (“sees all sides of issues,” “smart,” etc.). The lists were presented on a computer screen, and the subjects were asked to notice whether a flash occurred above or below a bulls eye that they were to focus on. Subjects were to signal the location of the flash as soon as they could with a computer key press. The rate of stimulus presentation was slow enough to allow the subliminal messages to be encoded but fast enough to keep them from being registered consciously. This was a way for the experimenter to make the conditioning subliminal and implicit. Messages were presented in five sets, each containing 20 words. Before and after the intervention, subjects were given three different kinds of memory tests that are known to assess the kinds of memory decline that occur in old age.

Test results revealed a correspondence between memory performance and the conditioned bias. Compared with their pre-test memory scores, post-test scores increased in the group that was primed with words signifying wisdom and were lower in the group that was primed with words suggesting senility.

Explanation

Belief changes attitude, and attitude changes performance. Psychologist Martin Seligman wrote a magnificent book, Learned Optimism, Beliefs about poor memory ability can cause poor memory. which points out that both optimism and pessimism are learned explanatory styles that people use to evaluate the causes of their successes and failures.

Seligman even has a test that measures one’s explanatory style, on a scale ranging  from an optimist style (where people consider negative events as temporary, specific, and external) to the pessimist style  (where people regard negative events  as permanent, pervasive, and personalized). Optimists believe they can fix what is wrong. Pessimists don't try to fix things, because they have concluded that their shortcomings are permanent, pervasive, and characteristic of themselves. The effects of these contrasting styles clearly affect one’s view of the capacity for self-improvement. The good news is one can learn a more beneficial explanatory style, in effect, changing one’s attitude.

It doesn’t take long to learn a limiting explanatory style that says you are as good as you can get. I see this all the time in students, many of whom don’t really believe they can improve their memory capability, even when I show them how. Instead of using the new approaches I teach, they fall back on their old ways of learning, which usually involves no particular strategy and the use of rote memory.

Cure

The point is this: if you are motivated to develop a better memory and believe you can, you are much more likely to do what it takes to have a better memory. The implications for real-world memory performance seem clear. Believing can change our attitude and motivate us to do the things that will make it so.

References

Klemm, W. R. 2012. Memory Power 101. SkyhorsePublishing.com

Klemm, W. R. 2011. Better Grades. Less Effort. Benecton. Smashwords.com

Levy B. R, and  Langer,  E. (1994) Aging free from negative stereotypes: Successful memory among the American deaf and in China. Journal of Personality and Social Psychology. 66:935–943

Dr. Bill Klemm. a.k.a. “Memory Medic,” is a Professor of Neuroscience at Texas A&M University. He has spent a career in brain research. His 50 years of experience with students and his own aging have given him additional insights into how memory can be improved. 

                   If your memory is ill, Dr. Bill is your pill